Strategy Blend – Hybrids

Strategy Blend – Hybrids

By: Sara Dreamer, VP Innovation Today’s consumers, regardless of demographic, value ‘the experience’, specifically because time has become a rare commodity and consumers are opting to enjoy life’s little luxuries. As a result, beauty brands will have to change their…

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Strategy Blend – Curls

Strategy Blend – Curls

by Sara Dreamer, VP Innovation Natural curls are gradually making their way back in style. The natural trend, once known by only those in-the-know, originated with natural foods then crossed over into the beauty and fashion world Now the trend…

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Strategy Blend – Athleisure

Strategy Blend – Athleisure

By Sara Dreamer, VP Innovation Athleisure is becoming bigger than a trend, it’s a complete lifestyle shift and is here to stay. Women aren’t just wearing yoga pants to exercise class anymore, but as a staple casual-wear item. They’re seeking…

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